In simple terms, a permalink is a permanent URL for a specific page on your website.

Think of it like a house address. My house might be located at 123 Main Street, but I could also give it a nickname like “Vlad’s Home” The street address is like the default URL, while the nickname is the permalink.

When you create a page or post on your website, the system automatically generates a URL for it. This URL might include numbers or codes that aren’t very user-friendly like the one below:

your-website.com/123/main/street.html

A permalink is a custom URL for your content that will mask the real address, making it easier to remember and share.

your-website.com/vlads-home.html

Permalinks also offer flexibility in case you need to change your website’s structure. If you move to a new platform or reorganize your website, the permalinks will remain the same, ensuring that visitors can still access your content even if the underlying structure has changed.